ROZITA IBRAHIM
ROZITA IBRAHIM
Founder of Sendayu Tinggi
Madam Rozita Ibrahim is an example of rag-to-rich story in Malaysia. She stand alone, raising her children with her own way until she became a very successful woman. Who know that this woman whom are a widow, a single mom and a rubber tapper before, has becoming a developed person by her own effort. Madam Rozita Ibrahim was born at Sungai Besar, Selangor. She is not from a rich family as her father worked as a teacher and her mother is a housewife. Besides, she has five children whom she raised by her own. Madam Rozita is the eldest daughter among six siblings.
Madam Rozita is a classic example who had achieved success by her own company, Sendayu Tinggi. She was married by age 18, but unfortunately she was divorced in condition of raising her children. Sadly, one of her children was sick and died without a proper treatment. In her difficulty way, she has tried done many jobs to survive but that nothing much. Finally, in very desperate condition, she was forced to spend up hundreds of her saving and she start with the health products made by herbs. She use by her own before she introduce her herbs.
Madam Rozita opened a company, Sendayu Tinggi with a very small saving cost RM400. SendayuTinggi was built in 1998, having “Research and Trial Market” and the registration by Sendayu Tinggi Enterprise. The first location is at the Plaza MPK with the broadness about more than two thousand feet. There was an increase in number of staff as 12 people. In 2001, Madam Rozita buy a building in Bandar Bukit Tinggi Klang and moved there in 2002. Nowadays, it all has been a history as her products has been recognize in global world such Brunei and Singapore.
Her oldest daughter, Noorhayati Kamarzaman is now a Chief Executive Officer of Sendayu Tinggi. Moreover, one of her children, Aliff Syukri Kamarzaman has followed her footsteps in becoming an entrepreneur of beauty products. He was a founder of the brand, D’Herbs, which has its own loyal follower.
COMPETENCY OF ROZITA IBRAHIM
Madam Rozita is a classic example who had achieved success by her own company, Sendayu Tinggi. She was married by age 18, but unfortunately she was divorced in condition of raising her children. Sadly, one of her children was sick and died without a proper treatment. In her difficulty way, she has tried done many jobs to survive but that nothing much. Finally, in very desperate condition, she was forced to spend up hundreds of her saving and she start with the health products made by herbs. She use by her own before she introduce her herbs.
Madam Rozita opened a company, Sendayu Tinggi with a very small saving cost RM400. SendayuTinggi was built in 1998, having “Research and Trial Market” and the registration by Sendayu Tinggi Enterprise. The first location is at the Plaza MPK with the broadness about more than two thousand feet. There was an increase in number of staff as 12 people. In 2001, Madam Rozita buy a building in Bandar Bukit Tinggi Klang and moved there in 2002. Nowadays, it all has been a history as her products has been recognize in global world such Brunei and Singapore.
Her oldest daughter, Noorhayati Kamarzaman is now a Chief Executive Officer of Sendayu Tinggi. Moreover, one of her children, Aliff Syukri Kamarzaman has followed her footsteps in becoming an entrepreneur of beauty products. He was a founder of the brand, D’Herbs, which has its own loyal follower.
COMPETENCY OF ROZITA IBRAHIM
Time Competence
Madam Rozita is someone who has the time efficiency in her life. This is because she always can organize and perform her time in a systematic way even in her personal life or her business. Her character practiced her to be the discipline entrepreneur in Malaysia. She always conducted her business activities perfectly.Other than that, she also not wasted her time with the things that are not critically important. On her character of time competence was make her to being a successful entrepreneur. She always said that time competence value is very important to apply in herself. She always make sure that when she do something personal life or business life, she would not waste her time with something cannot give benefit to her.
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